The distinction of “best stand” at Fitur 2012, one of the largest tourism fairs in the world, was awarded to Turismo de Portugal. The event, held in Madrid, involved the participation of Guimarães 2012 European Capital of Culture.
Set up in its own stand, within the space dedicated to Turismo de Portugal, Guimarães 2012 partnered with the efforts to promote our country abroad by distributing communication and merchandising material and presenting the programme to the journalists, while also managing to replicate the remarkable success achieved with the “I’m part of it” pin badge among the population. The badge initiative was launched by Daniel Pires, who played on the different images from the programme flyer to create ‘renewed pin badges’.
Source: Guimarães 2012